Brief recap

Create an integrated campaign to promote KFC’s most iconic meal, the Original Chicken Bucket over the Christmas period to various African countries.

Rationale

The KFC bucket is iconic. When we look back and think about the times we’ve had a bucket full of chicken, it always involves coming together with a group of people. But it’s never just about the chicken, it’s the family moments happening around you all the time, and this festive season we want you to make more of those memories.

Execution

Using the nostalgia of home photos, we created a campaign that lived on radio, social media (Facebook), in-store (KV) and created fun board-games for families to play together while they create their memories this festive season.